Last Updated on February 4, 2020 by Mitch Rezman

Pretty Bird International Inc. Is a young, modern, fast-growing company. After four years of development, Pretty Bird’s first products were introduced in 1990. In a few short years, Pretty Bird has grown to be a leader in the field of exotic pet nutrition.

Pretty Bird was founded by Michael Massie with the goal of providing the best possible foods for your companion animals. Unencumbered by history, Pretty Bird has taken a fresh approach to nutrition and applied new ideas and technology to solve old problems in unique ways. Initially working with prominent breeders, Pretty Bird launched a nationwide grassroots distribution network which resulted in rapid growth in the marketplace. Our continuing research and application of new ideas allow Pretty Bird to continue to meet the changing needs of companion animals and their owners.

Innovation
Modern times demand innovative solutions to old problems.

Pretty Bird was first to:

• Introduce multi-colored, multi-shaped foods to enhance acceptance
• Develop and introduce species-specific formulas
• Establish in house manufacturing capabilities

– Quality
Quality is our primary concern in food, packaging, and customer service. We operate an in house quality assurance lab with a microbiologist on staff. An independent laboratory runs a continual analysis to assure consistency in composition. Our in house toxicology lab screens all incoming grains for toxins. This ensures the purity of any raw materials in the manufacture of our feeds. Our breeding and research facility in Florida is always using the food which is currently being sold providing an additional quality assurance safeguard. We do it ourselves to make sure it’s done right.

– Technology
In 1995, when only 5 years old, Pretty Bird acquired and installed one of the most technologically advanced extrusion facilities for the manufacturing of pet food products. Our system is based on Swiss-made twin-screw extruders, this high-tech equipment is commonly used to produce human breakfast cereals. One Buehler extruder has the capability to produce 4 tons of food per hour, 24 hrs/day, 7 days/week. A smaller Buehler extruder was installed for research and specialty products. This smaller extruder has a capacity of 200 to 1500 lbs per hour, making it economically feasible to produce small batches or test runs of food.

– Service 
Quality customer service has always been a primary objective at Pretty Bird. We have always had an 800 helpline which is managed by experienced knowledgeable people. We are happy to provide advice on feeding and other aspects of captive management of exotic companion animals. We love to hear the questions or ideas of veterinarians, breeders and pet owners. Please give us a call at 1-800-356-5020 we may be of assistance.

– Packaging 
Pretty Bird leads the industry in brilliant, colorful packaging featuring original hand-drawn illustrations. Our in-house artist, David Charles Brandon, has developed a style that is uniquely Pretty Bird. Pretty Bird products are available in various sizes to meet all needs from single pet owners to breeders. Attractively packaged in canisters, plastic and paper bags to ensure freshness on delivery and provide a visually appealing addition to the bird section in your favorite pet store.

– Products 
Pretty Bird/Pretty Pets offers an extensive array of food products for birds, reptiles, and small animals.
We are constantly developing new and exciting products for your favorite pet.

-Pretty Bird 
Our Pretty Bird Division offers a full line of avian food products for your feathered friends.
These products include:

• Daily Select Line of Maintenance foods designed for pet birds
• Breeder Select Line of Breeder Formulas
• Species-Specific foods – Designed to meet special needs
• Birdy Banquet – A fun and nutritious cooked food
• Breeder Basics – A fun and nutritious cooked food for breeding birds
• Medicated food for the treatment of Psittacosis
• Bird Treats – A constantly growing line of treats for your feathered friends
  A full line of hand-rearing formulas

– Pretty Pets
Our Pretty Pets Division offers a full line of foods for our non-feathered companion animals.
These products include:

• Juvenile and Adult Iguana foods
• Juvenile and Adult Bearded Dragon formulas
  Cricket loading formula
• Aquatic Turtle food
• Box Turtle food
• Tortoise food
  Hedgehog food
• Sugar Glider Formula
• Rabbit food
• Guinea Pig food
• Hamster and Gerbil food
  Small Animal Treats

– Support for Avian Conservation and Rehabilitation
Pretty bird provides food for over 35 avian rehabilitation projects in the US as well as abroad, including Panama, Indonesia, and Europe.

– Commitment 
Pretty Bird is committed to providing the best quality nutritional products for your exotic birds and animals. We are committed to providing the best value, service, packaging, and marketing. We are utilizing state of the art technology combined with extensive research and testing in order to lead the field in the development of innovative, practical products. Please let us be of service to you.