Some of you realize – many of you don’t. The majority of social media posts you read were programmed days or weeks before for “future distribution”. This means whoever is pushing the erudition out won’t be around when you’re reading their content to actually engage you in a discussion about this new important “message” from the person or brand you are following.

Water from a fire hose is fine for putting out fires, but you can’t drink water from a fire hose and you can’t water plants with a fire hose. Getting information from social media is like getting information from a fire hose.

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