Who the Heck is the Versele-Laga Bird Food Company?

Who the Heck is the Versele-Laga Bird Food Company?

Last Updated on by Mitch Rezman

Before I share Versele-Laga’s story, if you’re a fan of all-natural Goldenfeast or Higgins (where all the seed and nut blends contain InTune pellets) you may have noticed this logo appearing on bags (see featured image at top).versele-laga-logo

Higgins (in 2018) and Goldenfeast (in 2015) were quietly purchased by Versele-Laga over the past 5 years.


Find all Versele-Laga Goldenfeast here


Higgins and Goldenfeast are top sellers (thanks to you) so you’re already buying Versele-Laga.



Our Story


Versele-Laga is a fourth-generation family business started in 1932 by Prudent Versele.


Located in Deinze, Belgium, we are one of the largest pet food manufacturers in Europe, with a market presence in over 75 countries, and manage 11 pet food and pet care production facilities worldwide.


Versele-Laga produces over 2,100 branded food and care products for a vast array of animals including pet bird and small animals, wild birds, dogs, cats, horses, farmyard animals, pigeons and many more.

Our Values


With over 85 years of experience in animal nutrition, Versele-Laga develops pet foods that pet parents can trust.


Its vision is built upon four pillars of values that are common to everyone in the organization:


Respect — Understanding that it all begins with respect for the environment, pets and all animals, pet parents, business partners and our employees.


It’s about listening to and understanding the needs of all involved and developing responsible solutions to those needs.


Passion — Devoting our efforts every day to provide the best customer service and nutritionally complete pet products on the market.


Our true passion will always be the wellness of your pets.


Expertise — Sharing our experience and knowledge in the animal food and care industry, with our business partners and most importantly the pet parents that rely on us to care for their pets.


Responsibility — Standing behind every product we make and assuring our customers that their trust is our most valuable asset.


We also believe in giving back to the pet community by supporting various bird conservation, pet health care projects, and non-profit foundations.


Our Commitment to the USA


For Pets — At the end of 2015, Versele-Laga entered the North American companion pet market by acquiring Goldenfeast, a super-premium bird food manufacturer in Pennsylvania.


Why Racing Pigeons Are So Expensive – video


In October 2018, we solidified our commitment in the United States by joining forces with Higgins Premium Pet Foods in Miami, Florida.


Founded in 1972, Higgins is a second-generation, family-owned company and a leading manufacturer of premium companion bird and small animal foods.

Versele-Laga is committed to identifying and meeting the needs of pet parents in the U.S. with natural and innovative nutrition for their pets.

As part of this commitment, all our pet foods developed for the U.S. market meet the following ingredient requirements:

  • No artificial preservatives, flavors or colors
  • Colors sourced from grasses, herbs, and vegetables
  • Animal proteins in small animal foods to better reflect omnivore dietary protocol
  • No Genetically Modified Organisms (GMO) in any herbivore diets
  • The use of extruded morsels for better palatability, longer fibers, & higher nutrient bioavailability


Our Tribute To Pigeons In The Military


For Pigeon Fanciers — Versele-Laga pigeon foods and supplements have been distributed throughout the United States for many years.


The Plus I.C.+ assortment with the special immunity concept is recognized for its superior quality.


It has become the preferred way of feeding pigeons amongst many of the U.S. top fanciers and creates the difference between a pigeon and a champion pigeon.



For more info and details of the Versele-Laga products you can contact them at:

The Higgins Group Corp.
3198 NW 125th St.
Miami, FL, 33167
800 878 2666
[email protected]


Mitch Rezman

Leave a Reply

Close Menu